AFS

Afshana Saleh

Assistant Professor
Department of Marketing

Faculty Code: AFS

Room No: - , EXT: 137
Email: afsana.nitu@gmail.com


EDUCATION

  • MBA in Marketing, University of Dhaka, 2011
  • BBA in Marketing, University of Dhaka, 2009

TEACHING EXPERIENCES

  • Lecturer, Marketing, Bangladesh University of Business Technology, from 01 Oct 2012 to 31 Jan 2018
  • Assistant Professor, Marketing, Bangladesh University of Business Technology, from 01 Feb 2018 to Till Date

PUBLICATIONS

  • Afshana Saleh, Mahbuba Hossain, Afrista Birjis - Influencing Factors for Customers Buying Intention An Emerging Online Retailing Phenomenon in Bangladesh, Institute of Science & Technology IST Journal on Business and Technology, Vol: , Page No: 80, Issue: 8, Year: 2017
  • Afshana Saleh, Fatema-Tuz-Zohora - Effect of Celebrity Endorsement Factors on Consumers Purchasing Intention- A Bangladesh Perspective., Barisal University Journal, Vol: , Page No: 87, Issue: 4, Year: 2017
  • Afshana Saleh, N/A - Exploring Facebook Review Attributes Triggering Diners Restaurant Choice, ASA University Review, Vol: , Page No: 29, Issue: 22, Year: 2018
  • Afshana Saleh, Samia Ferdowsi - Combined Effect of Virtual Community and negative Electronic Word of Mouth on Brand switching Behavior, The journal of Bangladesh Islami University, Vol: , Page No: 149, Issue: 5, Year: 2018
  • Afshana Saleh, Md. Rakibul Hasan ,Afrista Birjis - An Empirical Investigation of factors Affecting Brand Health tracking Implication for Two Wheeler Industry, The Jahagirnagar Journal of Business Studies, Vol: , Page No: 101, Issue: 6, Year: 2017

RESEARCH AREA

Consumer Behavior, Brand Management

Awards

  • Deans Award, University of Dhaka, 2012

Workshop

  • Workshop on The Roles and Responsibilities & ethical principles for the University teachers, Dhaka University Management Club DUMC on 2017-11-12T00:00:00
  • Workshop on teaching learning methods in higher education, Bangladesh university of business and technology on 2018-06-04T00:00:00
  • workshop on quality assurance in tertiary level business education and team building for self, Bangladesh university of business and technology on 2017-08-19T00:00:00
  • Workshop on role of english in university level business education of Bangladesh, Bangladesh university of business and technology on 2017-11-30T00:00:00
  • Workshop on research design sampling and questionnaire, Bangladesh university of business and technology on 2017-08-28T00:00:00

BUBT

Bangladesh University of Business and Technology

Rupnagar R/A, Mirpur-2, Dhaka-1216, Bangladesh
Phone: 01967169189, 01845734337, 01680050630,
01741129235, 01554882075
Email: info@bubt.edu.bd