Afshana Saleh
Assistant Professor — Department of Marketing
Afshana Saleh
Assistant Professor
Department of Marketing
Email: afsana.nitu@gmail.com
Blood Group: A+
Professional Summary
Actively seek a position where my knowledge and skills will be utilized to achieve rewarding and beneficial results for the organization as well as myself with a vision to become potential personnel. I am willing to enhance my knowledge and experience.
Education
Secondary School Certificate (SSC)
Major: Business Studies
Institute: Dhaka
Passing Year: 2003
Higher Secondary Certificate (HSC)
Major: Business Studies
Institute: Dhaka
Passing Year: 2005
Bachelor of Business Administration (BBA)
Major: Marketing
Institute: University of Dhaka
Passing Year: 2009
Master of Business Administration (MBA)
Major: Marketing
Institute: University of Dhaka
Passing Year: 2011
Academic Experience
| Institute | Department | Position | Year |
|---|---|---|---|
| Bangladesh University of Business Technology | Marketing | Assistant Professor | 01 Feb 2018 - Till Date |
| Bangladesh University of Business Technology | Marketing | Lecturer | 01 Oct 2012 - 31 Jan 2018 |
Professional Experience
| Institute | Department | Position | Year |
|---|
Journal Papers
N/A, "Exploring Facebook Review Attributes Triggering Diners Restaurant Choice, " In: ASA University Review, (22), 29 (2018-01-01) .
Fatema-Tuz-Zohora, "Effect of Celebrity Endorsement Factors on Consumers Purchasing Intention- A Bangladesh Perspective., " In: Barisal University Journal, (4), 87 (2017-01-01) .
Mahbuba Hossain, Afrista Birjis, "Influencing Factors for Customers Buying Intention An Emerging Online Retailing Phenomenon in Bangladesh, " In: Institute of Science & Technology IST Journal on Business and Technology, (8), 80 (2017-01-01) .
Md. Rakibul Hasan ,Afrista Birjis, "An Empirical Investigation of factors Affecting Brand Health tracking Implication for Two Wheeler Industry, " In: The Jahagirnagar Journal of Business Studies, (6), 101 (2017-01-01) .
Samia Ferdowsi, "Combined Effect of Virtual Community and negative Electronic Word of Mouth on Brand switching Behavior, " In: The journal of Bangladesh Islami University, (5), 149 (2018-01-01) .
AWARDS AND RESEARCH GRANTS
| Award Title | Organization | Award year | Awardee Position | Award Description |
|---|---|---|---|---|
| Deans Award | University of Dhaka | 2012-01-01 | Award from the Dean of faculty of business studies,University of Dhaka as an acknowledgement of excellent academic result in BBA. |